For those of you who (like me) have no television, or otherwise haven’t seen this – a new Honda ad that’s somewhere between beautiful and frightening.

No, that’s not CG. Yes, it took a lot of takes to get that right.

This has been your work avoidance for the night.

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Published in: on June 8, 2003 at 00:21  Comments (6)  

6 Comments

  1. On June 8, 2003 at 00:29 aaangyl said:

    WOW!!!
    Now that’s geekaliscious!

  2. On June 8, 2003 at 09:26 gaaneden said:

    It took 600 takes for it to “just work.”

  3. On June 8, 2003 at 14:14 jephly said:

    I think the point is that these engineers are willing to put in the time/effort to get it just right, so that when you use it, it will “just work”. (Yes, I know, the people who built the car are not the same as the people who made the ad, but image is everything.)

  4. On June 8, 2003 at 14:51 spockbowie said:

    dude that is so like, last month’s geek ad

  5. On June 10, 2003 at 08:51 emilyrose said:

    Okay, I don’t watch a lot of TV, so thanks for posting that: it was really cute.

  6. On June 13, 2003 at 13:21 Anonymous said:

    Simon
    Yea well..I’ve known this scruffy looking guy since I was 12. He has always been easily entertained.


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