For those of you who (like me) have no television, or otherwise haven’t seen this – a new Honda ad that’s somewhere between beautiful and frightening.

No, that’s not CG. Yes, it took a lot of takes to get that right.

This has been your work avoidance for the night.

Published in: on June 8, 2003 at 00:21  Comments (6)  


  1. WOW!!!
    Now that’s geekaliscious!

  2. It took 600 takes for it to “just work.”

  3. I think the point is that these engineers are willing to put in the time/effort to get it just right, so that when you use it, it will “just work”. (Yes, I know, the people who built the car are not the same as the people who made the ad, but image is everything.)

  4. dude that is so like, last month’s geek ad

  5. Okay, I don’t watch a lot of TV, so thanks for posting that: it was really cute.

  6. Simon
    Yea well..I’ve known this scruffy looking guy since I was 12. He has always been easily entertained.

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